Wildman Rebrands First Aid Line

The Provision First Aid Line, a Wildman-owned brand, announced its rebranding to ProvisionPlus. This evolution reflects the brand’s growth beyond traditional first-aid offerings to encompass a wider range of safety and related workplace solutions, along with a renewed focus on supporting its distributor network.

“This isn’t just a name change; it’s a total refresh,” said Kelsey Breeden, director of marketing at Wildman, Warsaw, IN. “Provision has always been synonymous with first aid, and this rebrand to ProvisionPlus signifies that we’re expanding to offer our distributors even more comprehensive solutions for workplace safety. We’re excited to roll out all-new packaging and enhanced resources to help our distributors thrive.”

The decision to rebrand comes after careful consideration, valuable input from distributors, retail and commercial market analysis, and an intentional growth mindset.

“We’ve listened closely to our partners,” said Josh Wildman, CEO of Wildman Business Group. “They’ve counted on the Provision name for years but it’s time for something more. We’re excited to build on the existing identity with a broader vision and updated materials and support, helping our 100-plus distributors nationwide succeed as a first aid and safety expert in their market.”

The ProvisionPlus rebrand will include comprehensive updates such as:

• New Packaging: A complete overhaul focusing on clear product identification, modern design and bilingual information.
• Website and Digital Presence: An enhanced online experience with improved navigation and access to information.
• Distributor Resources: Tools and support to empower ProvisionPlus distributors, helping them grow their businesses and better serve their customers.
• Marketing Materials: Updated catalogues, templates and other assets to support sales and marketing efforts.

The rollout is scheduled to begin on April 1. To see more, visit www.provisionplus.com.