American Dawn Inc. (ADI), Los Angeles, recently introduced Respond by ADI, its first premium scrub line, according to a news release.
With more than 50 years of expertise in manufacturing textiles for rental laundries, ADI now brings that experience to its new scrub line. Respond by ADI is built to bridge the gap between comfort, functionality and durability, while withstanding the demands of industrial laundering.
“The pandemic showed us the challenges frontline workers face, and we listened,” said Adnan Rawjee, CEO/president of ADI. “Respond scrubs give them the comfort, fit and reliability they deserve while meeting the highest industry standards.”
Will Hacker, VP of commercial strategy and business development at ADI, added that, “We have all had moments when we needed a healthcare worker to see us through the most challenging parts of our lives. Personally, we wanted a brand that gave back to those caregivers.”
The line is available in unisex and female styles (XXS-5XL, Petite & Tall) and standard industry colors. Respond by ADI is set to launch later this year, with pre-orders opening this summer.
For details, contact Hacker at 832.541.6051 or whacker@americandawn.com.
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